19 Jun Brands and Influencers
As we know very well by now, Instagram is changing the rules for the game everyday and trying to find new ways to create collaborations between brands and influencers.
Recently they rolled out branded content ads, making it possible for companies to use an influencer’s organic post as an ad. These organic posts used as ads will also be available for Stories in the next months. How good is that?
This can add an extra potential for influencer campaigns! But, what’s the difference between just taking a screenshot of the influencer’s organic post or uploading the photo directly in the business account?
It’s all about the numbers. Sharing a post directly from the influencer’s account facilitates tracking the actual numbers and conversions.
Also, you can use the photo that generated a higher number of engagements as an ad, instead of betting on the one you think looks more attractive to users.
Isn’t digital marketing amazing? You can get instant results immediately and more effectively than by simply using traditional media. How are you currently using Instagram for your business?
Contact us to talk about possible strategies for your brand with this new Instagram feature or if you’re simply looking to change your game on social media.