Our Blog

  • Allied health is a fast-growing industry in Australia; the term includes all those health practitioners who are not doctors, nurses or dentists. These often overlooked health workers play an enormous role in preventing, diagnosing and treating a rang

  • By now, all companies (big or small) should have their own website and if you don’t, you should probably get on board right away because you’re missing important business opportunities. Choosing the information that will appear on your website can be

  • Google, now 20 years old, is a corporate behemoth. Their search statistics show that they process more than 40,000 search queries a second, which comes to about 3.5 billion searches a day and 1.2 trillion searches a year – across the entire glo

  • Facebook has more than two million users and has come a long way from people sharing their day to day minutia. It has become one of the biggest digital marketing tools on the web. Up to now for those using Facebook Pixel, it has been...

  • Traditional marketing has been commonly used by dentists for years: radio spots, newspaper ads and the famous yellow pages. But who is the most contacted doctor of this age? Dr Google. If a person is feeling sick, the first thing he does is to search

  • In the past two years we have seen augmented reality becoming part of our daily lives with games like ‘Pokémon Go’ or the animated filters on Snapchat. And just recently, Facebook announced they’ll be making ads on your News Feed more interactive by

  • With all the big brands with big budgets all utilising social media to advertise their products and services, how can smaller businesses make their mark and be heard in a market already so noisy? Word of mouth!   The same way that you recommend

  • Whilst the rules behind how to achieve SEO has changed over the life time of search engines, the goal has always remained the same – those with the best knowledge and experience with these rankings receive the benefits of increased traffic and visibi

  • Statistics compiled by SocialMediaNews.com.au for February 2014. Stats courtesy: Vivid Social Research Division. Figures correct as of 28/02/14. The concept of social media has been around forever. Ultimately it is just a way people get together, com

  • It takes the average visitor to your page approximately 7 seconds to decide whether they are interested in you or not. The banner at the top of your page is the first thing they see when they are visiting so it’s very important to get...

  • In order to develop an efficient digital marketing strategy, it’s important to understand all the components which influence the buying behavior of an online customers. It’s not just a matter of focusing on the end goal – purchase. The purchase is th

  • What is one of the best ways to stay in touch and engage with your customers and potential customers? Throughout my work over the years, the one digital marketing strategy that I have seen to be really effective to start growing and maintaining a bus

  • You’ve spent all this time creating a beautiful new site and sit back and wait for people to come and visit. But unfortunately they Google you, and it’s your competitor, not you who appears in the search, even when you use your own name! Generally...

  • Whether you create your own site, or get an agency – like Digiseed, to create the site for you it’s so important to set up and use a Google Analytics account. Be sure that even if this is setup by the agency or developer that...

  • People start viewing your website from the top left corner. Readers have become accustomed to ignore banners so don’t spend long on making them too fancy! Fancy fonts are quite often ignored. It’s better to use clear font for better readability Most

  • LinkedIn is usually known for the professional networking opportunities it presents. It is generally not thought of as a blogging platform. Whilst in the past only LinkedIn influencers were able to write posts on LinkedIn, now days anyone can be an b

  • Whilst the exact algorithm used to determine how well you will rank in TripAdvisor is kept secret, there are a few factors which have been seen to improve the chances of your business getting ranked well. They are: 1. The quantity of the reviews you.

  • When should you use an update vs a post on LinkedIn? The answer to that question depends on the size of what you want to add, the purpose of what you want to add, your over all content marketing strategy as well as personal preference....

  • Facebook isn’t a great tool to use to reach your audience in the way it was in the past. Organic Facebook that is… Trying to reach out to new customers using free organic Facebook posts aren’t a great way to reach out to your audience...

  • Facebook advertising is a great way to grow your mailing list, increase traffic to your website and of course increase revenues. It’s not hard work but there are some simple tips to follow to get the best results.  Here are some great tips to increas

  • Writing a high quality blog post is a skill. You need to follow a style that keeps your reader interested from start to end. There needs to be headings, subheadings, and clear paragraphs. If you fail to grab your reader’s attention, they are not goin

  • There are many factors in play to get your website noticed. And not only noticed but noticed by the right people who are actually interested in your product or service enough to actually call you, buy from you or make an enquiry. You used to...

  • As part of the contract I get my new website and social media clients to sign, there is a line in there stating ‘We assume any images you supply us follow correct copyright laws and permission has been granted by the subjects for use.’ I...

  • When it comes to Facebook advertising, a lot of people are still simply boosting a post and then sitting back and wondering why their ads aren’t really performing as they were hoping. There is so much more to Facebook advertising than just a po