31 May Some Tips on Getting Your Website Noticed By Your Ideal Audience
There are many factors in play to get your website noticed. And not only noticed but noticed by the right people who are actually interested in your product or service enough to actually call you, buy from you or make an enquiry.
You used to be able to rely on SEO techniques alone to get ranked well in search engines and get noticed by those searching for you. You could optimize your website according to the ‘rules’, or algorithms set down by the search engines which could get your website to the top of the list when you searched in a search engine, thus bringing in people to your website.
But this concept is no longer enough to succeed in optimizing your site to reach the right people. There are millions of sites competing for these top spots on all the major keywords. You’ll have to raise the bar if you want to get known in your field as an expert, and thus draw in the right people. You don’t necessariliy need to get to the top of a search list to bring in followers. Sure it helps but there are also other things you can do to get yourself noticed. SEO, combined with social media marketing and content marketing is the key to getting your message out there.
We have put together a list of key things you can do to draw people to your website.
- Great content – To get known as an expert in your field you really have to be producing valuable, up to date and accurate information to draw your clients in. This information can take many forms – blogs, ebooks, infographics, videos, images, how to guides and many more – your imagination is the limit. Without good content you will ultimately have no followers, it is not enough to expect to gain followers just by having a flashy website. It needs to serve your audience’s needs.
- Social Media – Social media can be used to disseminate the great content that you have developed on your website. It allows your followers on these sites to easily engage, share, and follow, helping you spread your message and grow your audience.
- Keyword analysis and optimization – Using keyword research tools you can determine which key words people are actually searching for in Google for a certain period of time. By identifying the most searched terms relevant to your niche it will guide you as to what content you should be writing about on your site to get the most hits. For instance, if you sell dance clothes and you have found that 12,000 people per month are searching for purple leotards, it would be beneficial for you to write content about your purple leotards so that when the next person comes along and searches for that word in their search engine your site will appear in the list.
- Link Building – Finding reputable sites to link to your content increases its likelihood of being ranked as significant by Google. Google sees the fact that a respected website links to your site as a sign that your site must too be reputable and significant. There are many ways to get a link from another site to your site. These include guest blogging on a site significant in your field, leveraging relationships with those in complementary industries, simply asking a site to link to yours, creating great content that others simply want to link to organically by sharing, liking and talking about it.
- Loading Speed – Not only is a slow site annoying for your visitors, Google also doesn’t favour slow sites. If Google can’t easily rank your site, it is less liking to do well in Search Results.
- Optmizing your site to make it easier for the search engine to find you. This includes having a site map for your site which Google can find.