Using LinkedIn to Bring Traffic to Your Site

Using LinkedIn to Bring Traffic to Your Site

LinkedIn is usually known for the professional networking opportunities it presents. It is generally not thought of as a blogging platform. Whilst in the past only LinkedIn influencers were able to write posts on LinkedIn, now days anyone can be an blogger on LinkedIn. It is a great  platform to blog on and allows you to share high-quality information with your connections. There is a huge, professional audience waiting to hear what you have to say. In fact content is now viewed more than job related activities on LinkedIn. It helps create engagement with your community and links of your links!

Your connections will see the your posts in their news feed on LinkedIn. Given their relationship with you, whether it be professional or personal  your connections are likely to share, like, and comment on your content. Each share, like and comment expands your content’s reach by the number connections your connection has.

The same holds true in reverse – participation, comments, providing value to your audience and engaging with the community are the key to success on LinkedIn.  You’ll establish yourself as an expert in your field and become well known.

When setting up your LinkedIn profile add a professional profile picture. Profiles with profile pictures are 14 times more likely to be viewed than generic ones with no picture. It adds credibility to set up the profile professionally. Make sure your picture gets across the image of yourself and your business that you’re trying to portray to your audience.

Your profile should explain who you are, what you do, what your strong skills are, and a bit about your background. A few endorsements and testimonials are great for creditibility to show your expertise and successes

Get going and make some new connections!