Facebook has more than two million users and has come a long way from people sharing their day to day minutia. It has become one of the biggest digital marketing tools on the web. Up to now for those using Facebook Pixel, it has been...
Traditional marketing has been commonly used by dentists for years: radio spots, newspaper ads and the famous yellow pages. But who is the most contacted doctor of this age? Dr Google. If a person is feeling sick, the first thing he does is to search...
In the past two years we have seen augmented reality becoming part of our daily lives with games like ‘Pokémon Go’ or the animated filters on Snapchat. And just recently, Facebook announced they’ll be making ads on your News Feed more interactive by using AR...
With all the big brands with big budgets all utilising social media to advertise their products and services, how can smaller businesses make their mark and be heard in a market already so noisy? Word of mouth! The same way that you recommend a product or...
Whilst the rules behind how to achieve SEO has changed over the life time of search engines, the goal has always remained the same – those with the best knowledge and experience with these rankings receive the benefits of increased traffic and visibility. It is...
Statistics compiled by SocialMediaNews.com.au for February 2014. Stats courtesy: Vivid Social Research Division. Figures correct as of 28/02/14. The concept of social media has been around forever. Ultimately it is just a way people get together, communicate, share ideas, learn about one another and pass on useful information. The reason there is so much...
It takes the average visitor to your page approximately 7 seconds to decide whether they are interested in you or not. The banner at the top of your page is the first thing they see when they are visiting so it’s very important to get...
In order to develop an efficient digital marketing strategy, it’s important to understand all the components which influence the buying behavior of an online customers. It’s not just a matter of focusing on the end goal – purchase. The purchase is the end result of...
What is one of the best ways to stay in touch and engage with your customers and potential customers? Throughout my work over the years, the one digital marketing strategy that I have seen to be really effective to start growing and maintaining a business through...
You’ve spent all this time creating a beautiful new site and sit back and wait for people to come and visit. But unfortunately they Google you, and it’s your competitor, not you who appears in the search, even when you use your own name! Generally...
